Articles & Insights

Category: Metrics

Article

What Percentage of Online Purchases are Returned?

In the e-commerce world, boosting return rates is a big deal for businesses trying to keep customers happy in the competitive online retail scene. Companies need to be proactive to navigate this efficiently to ensure retention with customers in a competitive space. As online shopping grows, so does demand. Companies deliver thousands of packages daily […]


Article

Understanding Return Rates for Brick-and-Mortar Stores

Brick-and-mortar businesses have found it difficult to compete with online businesses, because the latter usually have lower operating costs and greater flexibility. So, how can traditional retailers improve on return rates and better compete with online-only firms? Brick-and-mortar stores have an average return rate of 10.2% compared to the average 17.6 of online stores. This […]